Record Sales Amid Strong Demand
Realty giant DLF has achieved a remarkable feat by selling 1,113 luxury apartments in Gurugram, fetching a staggering Rs 7,200 crore within just three days of pre-launch. This remarkable sales performance underscores the robust demand for residential properties in the market.
Swift Sales Performance
In a recent regulatory filing, DLF announced the pre-launch sales of approximately Rs 7,200 crore for its latest luxury residential venture, DLF Privana South in Gurugram. This swift sellout, occurring within a mere 72 hours, highlights the enthusiasm among buyers for high-end real estate offerings by DLF.
Project Details
The newly launched project, DLF Privana South, spans across 25 acres in Sectors 76 and 77 of Gurugram. Comprising 1,113 luxury residences spread across 7 towers, the project offers 4 BHK apartments and penthouses, catering to the discerning tastes of affluent homebuyers.
Expansion Plans
DLF Privana South forms part of the larger development, “DLF Privana,” which extends over 116 acres. The successful pre-launch of this luxury residential project signifies DLF’s commitment to delivering the highly sought-after DLF lifestyle.
Market Response and Strategy
To ensure fair distribution and discourage bulk bookings, each buyer was allotted only one unit. Notably, around 25 percent of the sales were attributed to Non-Resident Indians (NRIs), reflecting the global appeal of DLF’s luxury offerings. Additionally, a booking amount of Rs 50 lakh was required, further highlighting the premium nature of the project.
DLF’s Real Estate Portfolio
With over 158 real estate projects and a development area exceeding 340 million square feet, DLF Group remains a key player in the real estate sector. The group boasts a substantial development potential of 215 million square feet across residential and commercial segments, along with an annuity portfolio exceeding 42 million square feet.
Business Focus
Primarily engaged in the development and sale of residential properties (Development Business) and the development and leasing of commercial and retail properties (Annuity Business), DLF continues to consolidate its position as a leading real estate developer, catering to diverse segments of the market.
