Estudio DIIR introduces a fresh perspective on the sales experience with the design of the Diplomatic Store, where the focus is on creating an immersive journey for visitors. Through careful planning and innovative spatial arrangements, the store evolves from a mundane rectangular enclosure into a captivating space where geometric elements take center stage.

Innovative Spatial Design

The store is divided into two distinct spaces that unfold linearly. The initial area serves as an introduction, showcasing featured products through various display mechanisms such as showcases, interactive screens, and exhibition shelves. The entrance design breaks the conventional plane, enticing users to step inside and explore further.

Central Circular Space

As visitors progress into the heart of the store, they encounter a circular space that marks the pinnacle of surprise and engagement. Crossing a grand crown lintel, the ceiling expands into a dome, creating a dramatic atmosphere accentuated by geometric roundness. Natural light filters through from above, bathing the space in a luminous glow. Surrounding the central dome are display shelves that encircle users, enhancing the immersive experience.

Harmonious Material Palette

The material palette employs neutral tones to establish harmony and balance. Campaspero limestone is juxtaposed with various mortar coatings, creating a dialogue between content and container. The geometric expressiveness of the space is complemented by serene hues, accentuating the significance of the displayed products.

Emphasis on User Experience

The design of the Diplomatic Store by Estudio DIIR goes beyond conventional retail spaces. It delves into the realm of experiential design, where each element is carefully crafted to captivate and engage visitors. From the innovative layout that guides exploration to the harmonious material choices that enhance product visibility, every aspect contributes to a memorable and immersive sales experience.