In an era dominated by wide-reaching social networks, the launch of a private social network might seem counterintuitive. Nevertheless, two of WhatsApp’s original employees have taken the plunge and introduced HalloApp, a private social network.
HalloApp is now accessible for download on both iOS and Android devices. Upon initial impressions, it appears to blend features from the now-defunct Path app and WhatsApp. HalloApp borrows from Path’s concept of a “private social network” and from WhatsApp’s approach to adding and communicating with friends—users can only connect with others by having their phone number.
Additionally, the app boasts an ad-free experience, with all messages encrypted by default.
The masterminds behind HalloApp are Neeraj Arora and Michael Donohue, both of whom were part of WhatsApp’s team before and after its acquisition by Facebook. While Arora remained with the company until 2018, Donohue departed in 2019.
Social Media in Transition: Arora’s Perspective
According to Arora, social media platforms have transformed into “digital malls,” heavily influenced by algorithms. While platforms like Twitter offer a semblance of control with the option to switch to a chronological timeline, others like Facebook and Instagram are predominantly algorithm-driven. Arora criticizes the algorithm-centric feeds, highlighting the shift away from meaningful conversations towards mindless content consumption.
Exploring HalloApp
HalloApp boasts a straightforward interface, albeit somewhat basic at present. The app comprises three main tabs: the Home feed, groups, and chats.
The Home feed aggregates posts from friends and family, emphasizing an ad-free, algorithm-free experience. Arora underscores the absence of ads, bots, likes, trolls, and other typical social media features. Furthermore, he hints at potential additional features in the future, possibly available for a nominal fee.
The Groups and Chats sections facilitate group discussions and one-on-one conversations, respectively. Currently, the Chats screen displays users who have joined HalloApp.
It remains to be seen whether HalloApp will gain traction, especially in light of recent concerns regarding privacy breaches like the Pegasus spyware, allegedly targeting platforms such as iMessage and WhatsApp.
